Our Strategic Direction: 2013 - 2018





The Call to Action consultation on the CCG draft 5 year strategy identified that the issues of major concern to the public are that:

1. OCCG is open and transparent about the financial challenge faced and the plan is open and honest about the need for a deficit budget this year, and the scale of the financial challenge facing the organisation.

2. If OCCG has to cut services to make savings, it is open about this and the plan does not propose cutting any services, but does set out ambitious plans for service transformation that will increase efficiency.

3. Whilst there is support for the patient outcomes in the outcomes based commissioning plans, OCCG should not rush into this new form of contracting. A rigorous review of this work is being undertaken and that will inform the next steps in relation to commissioning for outcomes. OCCG is committed to ensuring that the good work undertaken with partners to date to understand the joint responsibility for delivering better outcomes for patients in a more efficient way is reflected in the use of the standard contracts for 14/15.

4. Care closer to home is supported, but not to the detriment of the quality of care. The plans for development of integrated community teams and EMUs will deliver enhanced quality and enhanced outcomes to patients.

5. OCCG needs to change the attitude of the public from “fix me now” to individuals taking joint responsibility for their health with their GP. This is a longer term goal, and OCCG will strive to deliver this via the work of the equality and access teams in each locality, through Patient Participation Groups and through the self-management components of the Better Care Fund and Long Term Condition programmes.

6. OCCG needs a comprehensive all ages education programme about how to use the NHS. The Equality and Access teams are beginning to address this with some early work to raise awareness in those communities least familiar with the NHS, in partnership with key general practice partners in areas of high immigration and deprivation.

7. OCCG should maximise the potential of technology to free up GPs time to deliver face to face care. The Better Care Fund plan will see increased investment in the County Council’s Alert service, and the Long Term Conditions programme proposes that the CCG reviews how they can work with partners in the Academic Health Science Network to exploit the potential of new, and potentially more effective telehealth solutions. The CCG locality teams are actively supporting development of initiatives such as patient access to records, on line appointment booking and text message appointment reminders.

8. OCCG should reduce duplication and waste. The achievement of integration improvement intervention is designed to reduce hand offs between organisations and so to eliminate bureaucracy and waste, both for the system and for individual patients and service users.

OCCG has agreed six objectives for its Five Year and Two Year Plan, which have been revised in the light of the considerable public feedback through A Call to Action. The agreed objectives are for OCCG to:

1. Be financially sustainable.

2. Be delivering fully integrated care, close to home, for the frail elderly and people with complex multi morbidities.

3. Have a primary care service that is driving development and delivery of this integrated care, and is itself offering a broader range of services at a different scale.

4. Routinely enable people to live well at home and to avoid admission to hospital when this is in their best interests.

5. Be continuing to provide preventative care and to tackle health inequalities for patients and carers in both its urban and rural communities.

6. Be providing health and social care that is rated amongst the best in the country for all its citizens in terms of quality, outcomes and public and patient satisfaction with services


To download the full report (including appendices) click here.

To download the report (without appendices), click here.

To download individual appendices, please click below:

Appendix 2 - Themes from the survey questions, specific to the national Call to Action

Appendix 3 - Key findings from the public engagement events

Appendix 4 - Feedback from written responses

Appendix 5 - Themes relating to primary care

Appendix 6 - Glossary


For further information about the consultation or to request a hard copy of the report, please contact 01865 334638 or email cscsu.talkinghealth@nhs.net 


This consultation has now closed.


  • Opened
    1 Nov 2013 at 12:00
  • Closed
    31 Dec 2013 at 23:59
  • Response Published
    31 Jan 2014


  • Young people
  • Families
  • Older people
  • Carers
  • Mental health
  • Physical disabilities
  • Learning disabilities
  • Autism / Aspergers
  • Sensory Impairment
  • Long Term Conditions e.g. diabetes, neurological conditions
  • Cancer
  • Cardiac
  • Stroke
  • Dentistry
  • Opticians
  • Pharmacy
  • GP services
  • Public health issues e.g. smoking, weight management
  • Women's health issues
  • Men's health issues
  • Black, minority and ethnic health issues
  • Joint health and social care issues
Which locality (local area in Oxfordshire) is this for:
  • Oxford City
  • North Oxfordshire
  • North East Oxfordshire
  • South West Oxfordshire
  • South East Oxfordshire
  • West Oxfordshire
Target Audience
  • All residents
  • Children
  • Young people
  • Families and parents
  • Older people
  • Carers
  • GPs
  • Staff
  • People with a disability
  • People with mental health issues
  • Councillors
  • Businesses
  • Public sector organisations
  • Charities
  • Community groups